Why should industry professionals attend Creativation?

Getting your focus for the year ahead is one of many benefits to attending Creativation. Identifying trends and colour direction,  meeting a new supplier, maybe even one from outside the USA, or talking face to face with a company to find out how you can get their in-store support for classes and demos. These are all things that will help you figure out with which brands you could invest your time and money in 2020 to meet your customers in-store expectations. Getting inspired and developing a sure-footed focus will be a really positive way to kick off 2020 in your store. If you miss out on the education programme before the show floor opens, don't forget there are Make and Takes on booths too. We are running them every day at PaperArtsy, so you can take a mini class on the stand with one of our 6 designers with us at the show!

What are you most looking forward to at Creativation?

We have 6 designers with us at Creativation. They are all teaching two classes (90 mins or 2hr 30 duration) in the core education programme which allows for a wonderful immersion experience. Stores have the chance, to not only be hands-on with their newest products, but to ask questions face to face, to learn new innovative tips and techniques direct from the source or maybe even to book an in-store class. This try-before-you-buy opportunity can be a real game changer for our stockists. Getting feedback from stores, sharing superb ideas with brand new, unseen SKU's and watching our designers impart successful teaching techniques with their own brand is hands down, the most exciting part of the show for us all. Why not find out in our Designer Duo classes on Thursday 16th Jan (W102 - 11am, W108 - 3pm). In these 2 taster sessions you can learn from 2 designers for the one, 3 hour class price. That's double the take-home kit, double designer and double the ideas!

What is one benefit of attending your workshop?

Not only will you leave class with finished, beautiful class sample where you have learned quite a few new things (guaranteed), and a product package to take home, but you will really understand how you can fit this new line or designer in your store and share the essence of a designer's products to your customers successfully. You will leave not only with a project you can teach in your store, but also armed with some new techniques that you could adapt to demos, make and takes or use to make content for your own tutors, social media feeds and more. At PaperArtsy, we really work hard to equip you with the ideas and information you need to achieve success in the year ahead with our brand. You want to sell product so you can make a profit, right? Then that is what we share with you, how to do that well, not just for one class, but a strategy for the year ahead with one or more of our designers.

WORKSHOP DETAILS

Click here to register and be sure to check out the full Creativation workshop schedule!

Vintage Chic (W102)

Day & Time: 1/16/2020 11:00 AM - 1:30 PM

Difficulty Level: Beginner

Demographics: Retailers

Instructor(s): Seth Apter, Sara Naumann

Fees: Member: $85.00 / Non-member: $115.00

Class Description: This Vintage Genre Designer Duo Session is sure to impress featuring Seth Apter and Sara Naumann. Seth and Sara both have distinct lines that complement each other perfectly. Sara creates perfectly composed focal elements for card or journal pages, and Seth applies paint and stamps with wild abandon to produce the most delicious layers you never knew were possible! Seth is our painterly mastermind sharing how to layer paints and texture to generate contrasting lush layers. A rainbow of possibility. You will learn how to build those layers with clarity and discernment using our own Fresco chalk acrylics, Seth’s mini stamps and of course other exciting treats ie. secret new products that you will be the first to touch. Sara brings her minimalist grunge style with a series of versatile techniques and products from reverse-stencilling to splatter brush fun and lots in between! She’ll share her ways with surfaces to create layers of popping colour with striking composition! Sara’s 2020 French-inspired release sits perfectly with our best-selling line of Fresco Chalk Acrylics. Please note, the image is not the actual project, just an indication of style.

Items to Bring: Stamping Platform (A5 or 6x6”) AND/OR  an assortment of 4 acrylic blocks  Small PaperArtsy OR Ranger brayer (2 ¼”)  Water Mister  Glue Stick  Scissors  Ranger Archival inkpad (Jet Black) OR Stazon Pigment Ink (Piano Black)  4 Paintbrushes (1”flat, ½” flat, Round Medium, Round detail)  Apron  baby wipes or similar for general clean up

Blooming Beautiful (W108)

Day + Time: 1/16/2020 3:00 PM - 5:30 PM

Difficulty Level: Beginner

Demographics: Retailers
Distributors

Instructor(s): Tracy Scott, Jo Firth-Young

Fees: Member: $85.00 / Non-member: $115.00

Class Description: This Blooming amazing session with our marvellous designers Tracy Scott and Jo Firth-Young is sure to get your happy vibe up and running. Two delightful PaperArtsy teachers who have a lot of gorgeous tips and tricks to share. Both designers have a floral vibe with their stamps, but each collection is quite different and the techniques they teach are too, so expect 2 totally different ways to create in a mixed media sense, each with their own unique twist on how to pull a stunning project together. Tracy’s new 2020 stamps, a mix of detailed sketching, combined with useful words, backgrounds and other elements are perfect for journaling, cardmaking and much more; these have huge appeal. With Jo you will enjoy the elegant layers that she generates in soft tones, a pop of colour and very clever placement. She has that ‘knack’ to get the composition perfect and you’ll want to get in her head to understand how she does this so effortlessly. Please note, the image is not the actual projects, just an indication of each designer’s style.

​Items to Bring: Stamping Platform (A5 or 6x6”) AND/OR assortment of 3-4 acrylic blocks  Glue Stick  Scissors  Ranger Archival inkpad (Jet Black) OR Stazon Pigment Ink (Piano Black)  4 Paintbrushes (1”flat, ½” flat, Round Medium, Round detail)  Apron  baby wipes or similar for general clean up