Lisa: I held various positions at Deutsch Advertising Agency including producer, project manager and account manager. After years in advertising, I decided it was time to bring the skills that I learned to my family business. 

AFCI: Tell us more about your current role.

Lisa: I am a fourth-generation family business member and serve as the director of marketing. I manage Beacon Adhesives marketing efforts, including digital marketing, social media, branding and design. In addition, I work on general management, new business development and growth of the company. 

AFCI: Beacon Adhesives has been an AFCI member since 1989. Since you started with the company six years ago, what have you seen as the most valuable benefit? 

Lisa: I have personally gained tremendous value from the connections I’ve established within the industry. AFCI plays a vital role in helping me do that through the events it produces and its online resources. 

AFCI: What inspired you to serve on the AFCI Board?

Lisa: I feel I can bring a fresh perspective that will result in success for the members and AFCI growth.

AFCI: What would you say to someone who is interested in joining AFCI?

Lisa: AFCI brings together the best of the industry. It is a great insider look at how the industry works and who works within it.